What Is A Guitar Pickup? Legendary pickup maker Kent Armstrong discusses how a pickup works

Kent Armstrong discusses the basics of a guitar pickup and how it works.





Kent Armstrong Explains How To Replace A Magnet In A Humbucker Pickup

Legendary pickup maker Kent Armstrong discusses how to replace the magnet in a Humbucker pickup.





50 Years In The Music Industry - Kent Armstrong Discusses His Career As A Legendary Pickup Maker

Legendary pickup maker Kent Armstrong discusses his 50 year career in the music industry.





Kent Armstrong offer a large range of high-quality replacement pickups for guitar and bass.

Kent Armstrong’s path in the music industry was paved by his famous father Dan Armstrong - creator of the Ampeg Dan Armstrong Plexi Electric Guitar and studio musician. While Kent was still attending high school, he started working at his 

father’s shop on La Guardia Place in Greenwich Village, New York. In 1970, 

while Dan headed west to work with Neil Diamond, he offered Bill Lawrence a job at the shop. Kent continued to learn more about pickups working with Bill and when Dan decided to move to London in 1971, Kent followed.

In England, Kent began doing pickup repairs and rewinds while also operating a courier service with his motorcycle to supplement his income. By 1980 he had become established full-time as a very skilled and innovative pickup winder creating designs such as his bobbin-less pickups embedded in epoxy.  While he had made a 

humbucking pickup to fit the original rout in Robbie Robertson’s Telecaster back in New York, his first production design was the Z+ pickup used in early Schecter 

guitars played by Pete Townshend. Over the years Kent has worked with countless guitarists - including re-winding pickups for Jimi Hendrix, Jimmy Page and 

Rory Gallagher to name just a few. He has supplied pickups so unique and diverse to many different guitar companies that to fully describe them would require an entire book devoted to his work.

Today, Kent’s Korean-made pickups are a culmination of many decades of designing pickups - they are made from the finest components and are available through WD Music Products and include the Archtop Series, Icon Series, Vintage and Split Tube.

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